AI Insights · Timothy · April 2022
Top 5 Photo and Video Apps in Nigeria - Q1 2022
An overview of the performance of the top 5 photo and video apps in Nigeria for Q1 2022, based on data from Sensor Tower.
In the first quarter of 2022, Nigeria saw significant activity in the photo and video app category across a unified platform. Here's a closer look at the performance of the top 5 apps: YouTube: Watch, Listen, Stream, Facetune AI Photo/Video Editor, Canva: Design, Art & AI Editor, FaceApp: Perfect Face Editor, and BeautyPlus - AI Photo Editor.
YouTube: Watch, Listen, Stream from Google showed a remarkable performance. Weekly revenue peaked at approximately $13K in late February, while weekly downloads remained fairly consistent, fluctuating between 30K to 38K throughout the quarter. The app also maintained a high number of weekly active users, ranging from 45.7M to 47.6M, showing a steady engagement rate.
Facetune AI Photo/Video Editor from Lightricks Ltd. experienced some fluctuations. Weekly revenue reached around $7.3K at the end of February, with weekly downloads decreasing from 5.1K at the start of the quarter to around 2K by the end. Weekly active users slightly increased from 28.9K to 23.1K, suggesting a stable user base despite the drop in downloads.
Canva: Design, Art & AI Editor from Canva showed a solid performance with its highest weekly revenue reaching about $8.3K in late February. Weekly downloads saw a peak of 35.7K at the end of January, stabilizing around 22K by the end of March. The app's weekly active users increased from 160K to 191K, indicating growing user engagement over the quarter.
FaceApp: Perfect Face Editor from FaceApp Technology Limited had a relatively stable quarter. Weekly revenue peaked at around $5K in late February, while weekly downloads decreased from 7.1K at the start of the quarter to approximately 3.8K by the end. The app's weekly active users consistently hovered around 30K to 40K.
BeautyPlus - AI Photo Editor from Pixocial Technology (Singapore) Pte. Ltd. experienced a modest performance. Weekly revenue peaked at around $4K in early January, with weekly downloads remaining steady between 5K to 6K throughout the quarter. The app's weekly active users ranged from 50K to 59K, indicating a stable user base.
These insights come from Sensor Tower's comprehensive data. For more detailed analytics and trends, visit Sensor Tower.